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Branding
Logo & menu design for a casual dining brand
Harare Bites · Food & Beverage · 2025
The challenge
The restaurant's existing branding looked inconsistent across signage, menus and packaging, undermining a strong product.
Our approach
We unified the identity around a single mark, a warm two-colour palette and a menu layout designed to highlight their best-margin dishes.
The result
Average order value increased after the new menu layout repositioned signature dishes, and the brand now reads consistently from signage to delivery packaging.
Results at a glance
+18%
Avg. order value
9
Touchpoints unified
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