E-commerce relaunch for a beauty brand
Tariro Cosmetics · Beauty & Retail · 2025
The challenge
An existing online store had a high cart-abandonment rate, slow load times on mobile, and no integration with the brand's WhatsApp-based customer service.
Our approach
We rebuilt the storefront on a faster stack, cut the checkout from five steps to two, and connected order confirmations directly into their WhatsApp Business workflow.
The result
Cart abandonment dropped substantially and mobile checkout completion improved, with the brand now processing the majority of orders without manual follow-up.
Results at a glance
-37%
Cart abandonment
1.8s
Mobile load time
70%
Orders via WhatsApp flow
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